Column Archive |
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May, 2008 |
"Performing: The Reality Part 2" |
by Webmaster |
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You worked a club date: you loaded up the equipment, drove to the club, unloaded, set up equipment, did a sound check, ran through a couple of tunes to warm up, greeted the people who came in, did your 3 or 4 sets, worked the crowd till the last person left, tore down the sound system, loaded the car, drove home and unloaded the car. You're done working. No, you're still not done. You can still work on building your fan base. You want to attract new fans. There are ways to get publicity for your gigs in local papers and on various music-based web sites and community calendars. Find out what's available in your area and what it takes to get into those papers and onto those web-based calendars. Then follow up on the information for every one of your gigs.
Don't count on the clubs to provide you with a full-house of potential new fans. The clubs are counting on you to bring them new customers to cover the money they spend hiring your to play music. Once you have a fan-base, you've got to keep in touch with them to keep them coming back to your gigs. The easiest way is to have an email list. So, you have to get email information from your fans at your gigs. And then, you have to add that info into your emails list. And, you have to actually send out emails to your fans and tell them where you'll be performing and how much you'd like to see them again.
Another good way to keep in touch with your fans is by having a web site that's easy to use. Make it easy for vistors to find what they want.
So, what's your job is when you finish building your band and your repetoire? It's to promote your gigs and build your fan-base: make connections with people and make them want to come back to see you again. Make it easy for them to come back to see you again. And, make them glad that they came back to see you again. And, remember to take advantage of publicity opportunities to promote your events to people who just might be interested in coming to hear you for the first time. See next month's column for more information about that. Thanks for visiting AcousticByLines.com! |
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